There's no fixed formula for splitting budget between Google, Meta and property portals. We start from the buyer, begin with a test, judge each channel on its own role, track portals properly and leave room for remarketing and brand search. That's how a real estate digital marketing agency in Mumbai should manage your real estate lead generation budget.
The agency fee is usually the small number next to your media spend and unsold inventory. We explain what cheaper quotes often leave out, why cheap leads aren't cheap if nobody buys, how to compare quotes and teams properly, when a cheaper agency is fine and how pricing models shape behaviour. Real estate agency pricing should be judged on outcomes.